There’s no doubt that the COVID-19 pandemic has had an impact around the world on co-working companies and flexible workspaces. Spaces around the world are now steadily reopening with physical distancing steps after several weeks of readjustment and hard work. The effect of the virus has also reached them, and those with affected companies have had to cut costs where they can. That meant cancelling workspace memberships for others. The right tools and skills to enforce protocols and best practises for health and safety, as well as help prepare them to expand their company and revenues after COVID-19. Here are some of the early perspectives and findings that have supported our efforts.
Communicate your safety measures
Simple truth one is the health of your clients and your staff! It is not necessary, however, to follow a normal and extremely strict cleaning and disinfection process. You should communicate the steps you take often enough to make people feel comfortable in your co-working or flex space. People need to make sure you do it right. Perhaps you have extremely strict protocols for disinfection. But if you do not communicate this well enough, people will not feel comfortable coming to your workplace on your website, in space, within the community. So take the time, on your website , social media sites, newsletter, and all other digital channels you use, to share this information. Of course, make sure that you also express this in space-signs at key sites, talking to members and active members, etc.
What are the priorities for coworking businesses?
- The first is to ensure their members’ health and safety.
- Pre-booking spaces: Operators can control the amount of foot traffic and reduce the risk of exposure to COVID-19 by requiring members to book space in advanced.
- Continuous communication :In order to involve their group, we see more of our partners sending regular updates. This entails announcements of best practises and procedures and reminders.
- Switching to personal devices : Many co-working organisations have paused in their room to use shared tablets and kiosks. Instead, through smartphone applications, they have opted to deploy mobile solutions, limiting the need for members to touch communal devices and surfaces.
Invest in SEO and content marketing
Follow strong SEO fundamentals, such as optimising the quality of your blog, improving the speed of page loading, and paying attention to URLs and meta descriptions. Using keywords for which you want to rank and try to get a few variations. “Coworking space”, “office space on demand” and “shared space,” for example. Of course, it’s not about stuffing keywords on your website, but about using them creatively and where appropriate. For phrases like “coworking space in (your city / neighbourhood)” do not forget to optimise. In taking new leads to your website, this would be extremely helpful. Keep in mind, though, that local SEO has its particularities. In developing a content strategy, it is also worth spending time, as it will help you drive traffic to your website. Blogs, tips, how-tos, and any other information that is helpful to the people you want to draw to your space have a huge effect not only on the optimization of the search engine, but also on your overall reputation as a brand.
It may be helpful to use Google Advertising, but you need to make sure your website is competitive. This means getting beautiful images, useful content, and enough data to help people make a choice. Keep in mind the Customer Lifetime Value each new customer brings when paying for Google Ads. If your advertisements bring in individuals who can only use your space once, you’re probably spending more money on Google than you’re getting back in return. When a lead has shown interest in your space but has not yet made a purchase, re-targeting is another useful tool. Retargeting will from this moment allow your advertisements on websites they visit. Chances are, once they’re ready to shop, they’ll come back to you because they’ll remember your brand as a choice.
Take advantage of marketplaces
Marketplaces such as CoworkHub.in allow you to meet more individuals than by depending with your own networks alone. On a regular basis, these websites generate loads of traffic so that they can connect you to lots of potential customers. They have filters such as venue, facilities, amenities, and more are available, so individuals can get results that fit their needs. The presentation here, too, is important. Make sure you’ve got enough data to help people understand what you’re offering. Also, do not forget to include high-quality images that will allow you to stand out on the list among all others.